Strategy
Having a good strategy is a key process in the success of any project or business. It involves consultation, writing, and media planning. A well-designed strategy should be flexible and adaptable to respond to unexpected changes and challenges that may arise. The strategy process should be iterative, with regular revisions to ensure that the goals are still relevant and achievable. We are at your disposal throughout the process, from creating your story to improving your online presence.
Essential tools to help your project tell its own story.
The objectives of a strategy are the concrete and measurable results that the company or organization seeks to achieve in the long term by aligning its resources and actions with a coherent and systematic action plan. Objectives should be specific, measurable, achievable, relevant, and time-bound (SMART).
Proximity, your communication agency based in Montreal, Quebec, accompanies and remains at your disposal throughout this process from the beginning of constructing your story and throughout this journey.
We accompany you in your new ascent
Consultation is essential; understanding you allows us to better understand the needs and objectives of the project or your business, as well as the challenges and opportunities. It also allows us to gather ideas and suggestions to develop an effective strategy. The goal is to get on the same page, define the problems to find solutions and nurture a new confidence between you and our agency, Proximity.
Writing is a crucial step in the strategy as it involves creating a detailed action plan to achieve the set goals. Our writers at Proximity Agency will work with you to define the right tone and editorial line, to communicate and address your target audience appropriately. We also implement writing tailored to each platform because clear messaging starts with the choice of the right words.
Media planning is also an important element of the strategy as it allows for determining the appropriate communication channels to reach the intended target. This may include online advertising, social media, email marketing, or any other communication method that may be relevant. Our thinking, therefore, focuses on the right distribution channels. Reaching your target directly where they are and adapting your message to each platform is one of the essential commitments in a campaign.
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